The last month has been so exciting for EquiAmi – we’ve unveiled our new website and the feedback has been amazing. It’s always nerve-wracking when you share something you’ve poured your heart and soul into with the world but receiving so many lovely comments show we’ve really nailed it. It was also high time for some beautiful new photography to show off the patented EquiAmi design and some new how-to videos to get people up and running really quickly once they receive their lunge aid. We hope you find all our new additions useful!
We wanted to chat about one of the extra added benefits of EquiAmi for this blog. Not only is our lunge aid incredibly effective for developing horses working at all levels, but we also have a clear focus on sustainability. When our Director Jo took the reins at EquiAmi, one of the most important goals she had was to make the whole company greener. Equestrian sports are considered part and parcel of the countryside, but there are surprisingly few horsey brands out there who place a value on their environmental credentials. If we want to carry on enjoying the countryside as it is now, it’s important to consider our impact on the natural environment.
For Jo and EquiAmi, that meant bringing all the manufacturing to the UK and eliminating plastic from packaging completely. When you buy an EquiAmi, you’ll find it comes carefully packed up in sustainable packaging made from recycled materials. There’s even a natural jute EquiAmi bag to store it in when you’re not using it! It’s crazy to think that so much of the plastic packaging we happily unwrap to get to new products or clothes will still be somewhere on the planet in hundreds of years’ time, so even though this might sound like a relatively small change, it’s an important one to us.
Bringing the manufacturing of the EquiAmi and the rest of our products to the UK is another important step for the brand. Not only does it help in our quest for better eco-credentials, but it also ensures we can ensure a consistently high quality of product. We craft everything from the highest quality materials, and the production process now supports more jobs in the UK. How fantastic is that, especially at a time when job security for many is more fragile than it has been for years?
So, if you’re on the hunt for a truly transformative lunge aid to help your horse AND you’d love it to come with some excellent eco-credentials, make sure you take a closer look at our products. If you have any questions about the EquiAmi then please don’t hesitate to get in touch.