First things first – Happy New Year from Jo and the rest of the team here at EquiAmi! We hope you had a wonderful time and managed to see friends and family without too much Covid-based disruption. We’re back in the office after a wonderful Christmas holiday and some days of much-needed rest and relaxation before ringing in the new year. And we are very excited to share some brilliant news with you about EquiAmi and a brand called Artemis Equestrian.
The purchase of Artemis Equestrian
Our exciting news is that at the very start of January, EquiAmi officially purchased the online horse and rider store Artemis Equestrian. Artemis Equestrian sells high quality riding apparel, tack, bits, grooming tools and equine therapy equipment from a range of leading European brands. From breeches, base layers and jackets to breastplates, bridles and bits, it’s possible to totally kit out horse and rider with Artemis Equestrian. There are also high-tech and innovative horse care and therapy tools and top-notch grooming kit. The products are all carefully selected for their quality, functionality, performance and sustainability – and that puts them perfectly in line with the EquiAmi brand values. Everything we do is focused on horse comfort and development and providing their owners with long-lasting and sustainable training aids.
The purchase of Artemis Equestrian is such a proud moment for Jo and the team. The past 2 years have presented so many challenges for all small businesses, especially those who, like us, relied on interacting with our customers face to face and demonstrating products. Thankfully, at EquiAmi we were agile and embraced the possibilities of digital technology. Exploring these new ways of selling online and seeing our brand get stronger when others faltered has given us the confidence to expand even further.
Artemis Equestrian gives riders here in the UK a one-stop shop for high-quality, beautifully-designed equipment. While we’re still busy formalising our plans for the Artemis brand and how it will fit with EquiAmi and our sister company Elevator Equestrian, it’s an incredibly exciting time for us. Keep an eye on our social media feeds and here on the website for more information as we take this exciting new purchase forward!